While I’m mentioning posters that were gifted to me, I certainly cannot leave out the glorious puzzle of a poster that Proof Wine Collective gave to me last year titled A Guide To Wine Scores.
It begins with the question, “How many cases of wine do you make?” and takes you (the supposed winemaker) on a yes/no answer question maze to determine how many points your wine would score based on those answers.
In Proof’s own words:
Glancing over the pages of a major wine periodical’s scores, it is often difficult to imagine that there is any logic or reason to them at all. A favorite wine of the utmost quality and pedigree suddenly garners a 69. Meanwhile some unknown producer from an unknown appellation takes high honors with a 96. How could this be the work of anything but dice rolling or malice? The results of years of meticulous research into how winemaking methods, personal habits and marketing effect wine scores are presented to you in this simple rubric. Only the most rigorous scientific methods were employed in this charts creation. And its claims accurately reflect the secret truth of how wine scores work in the real world. Never again will you stare puzzled at the latest toppling or meteoric rise of a winery, because you now have the key to deciphering the bizarre logic of wine scores.
Proof never ceases to amaze me. And make me laugh. And supply me with delicious things to drink. And now, things to hang on my wall.
Speaking of, can someone get a girl a frame?? Seriously. Or just a trip to a frame shop wherein this and the Breton poster will no longer be doomed to a live as a rubber band controlled roll.
{ 3 comments… read them below or add one }
We’ve got an updated version we’ll have to get to you!
It’s even more ridiculously clever than before!
more clever!! how can that even be? send it. you know my address. actually, you don’t. expect and email shortly.
I saw this poster at August Cellars in the Willamette Valley and fell in love with its cleverness. So jealous.